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Go-To-Market for GreenTech Talent

Company: GreenTech Talent

Sector: Climate & CleanTech Talent

Stage: New brand / pre-launch

Challenge: No defined ICP, value prop or GTM approach

Outcome: Sharp ICP, beachhead segment and GTM plan in one sprint

Time to Impact: 1 GTM workshop + follow-up refinement

The challenge

GreenTech Talent aimed to launch a new brand helping climate tech scale‑ups find the right talent, but lacked defined fundamentals. From ideal customer profile and target segments to clear buying‑committee insights and a compelling value proposition.


The founder brought strong ideas and market experience but needed a structured, proven process to translate them into a sharp, testable go‑to‑market strategy with clear positioning and focused messaging.

The method

Using ‘The Unsustainables GTM workshop model’ we efficiently ran a focused GTM workshop with the founder and key subject matter experts. 

  1. Ran focused GTM workshop using The Unsustainables model with founder and SMEs.

  2. Mapped the green tech talent landscape and identified key market segments.

  3. Ranked segments to define a clear beachhead segment.

  4. Configered ICP and detailed buying persona with pains, triggers, and motivations.

  5. Translated insights into concrete value proposition and USPs.

  6. Defined core marketing and sales strategy: messages, priority channels, and 90‑day implementation plan.

The results

A clear and practical GTM approach, ready to hit the market.


This included:

  1. A defined ICP (Ideal Customer Profile) and buyer persona: Answering the question; who are the ideal customers and what do they value.

  2. An prioritised list of market segments, including the beachhead segment: Clarifying what clusters are there in the market, and which will we strategically go for first.

  3. What is the value proposition: Showing how we solve for the customer pain points.

  4. What will the brand fundamentals look like and what’s the core messaging.

  5. A short and pragmatic GTM plan: No fluff, just an actionable strategy and a 90 day plan.

Key outcomes:

  • A single, agreed definition of “who we are for and why they buy”.

  • A practical GTM roadmap that can be executed immediately.

  • Removal of internal doubt about which segments and audiences to prioritise.

How it felt to work with us

"Anyone who's struggling with their GTM should talk to The Unsustainables." 

- Guido, owner, GreenTech Talent

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